Outdoor > Culture & Context

THE ILLEGAL BLOOD BANK

ELVIS, London / LADBIBLE GROUP / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Supporting Images
Supporting Images

Overview

Credits

Overview

Please provide budget details

Overall budget - £40,087

Breakdown:

Blood donation Day:

Private Nurses’ time: £15,000

Blood Screening: £10,322

Other donation day costs (insurance, sustenance, risk assessment): £5,050

Design and Photography: £2,515

OOH - Adshel bespoke build x 15 locations (inc installation and derig) £7,200

All other campaign development and production and media spend: pro bono

More Entries from Breakthrough on a Budget in Outdoor

24 items

Grand Prix Cannes Lions
DAY 35

Retail

DAY 35

BURGER KING, BURGER KING

(opens in a new tab)
Grand Prix Cannes Lions
DAY 28

Retail

DAY 28

BURGER KING, BURGER KING

(opens in a new tab)
Grand Prix Cannes Lions
DAY 32

Retail

DAY 32

BURGER KING, BURGER KING

(opens in a new tab)
Grand Prix Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Market Disruption

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Gold Cannes Lions
BACKSTAGE 01

Consumer Durables

BACKSTAGE 01

ALPARGATAS, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
BACKSTAGE 02

Consumer Durables

BACKSTAGE 02

ALPARGATAS, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
BACKSTAGE 03

Consumer Durables

BACKSTAGE 03

ALPARGATAS, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
DAY 35

Retail

DAY 35

BURGER KING, BURGER KING

(opens in a new tab)
Gold Cannes Lions
DAY 28

Retail

DAY 28

BURGER KING, BURGER KING

(opens in a new tab)
Gold Cannes Lions
DAY 32

Retail

DAY 32

BURGER KING, BURGER KING

(opens in a new tab)
Gold Cannes Lions
ZIMBABWE

Not-for-profit / Charity / Government

ZIMBABWE

RED CROSS, ARNOLD WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
VIETNAM

Not-for-profit / Charity / Government

VIETNAM

RED CROSS, ARNOLD WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Transit

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Gold Cannes Lions
LIFEBOAT- THE EXPERIMENT

Immersive Experiences

LIFEBOAT- THE EXPERIMENT

SEA-WATCH E.V., SERVICEPLAN

(opens in a new tab)
Gold Cannes Lions
COURAGE IS BEAUTIFUL

Social Behaviour

COURAGE IS BEAUTIFUL

DOVE, OGILVY

(opens in a new tab)
Silver Cannes Lions
PATRICIA

Other FMCG

PATRICIA

DOVE, OGILVY

(opens in a new tab)
Silver Cannes Lions
AMANDA

Other FMCG

AMANDA

DOVE, OGILVY

(opens in a new tab)
Silver Cannes Lions
PATRICK

Other FMCG

PATRICK

DOVE, OGILVY

(opens in a new tab)
Silver Cannes Lions
ГУЗЕЛЬ

Other FMCG

ГУЗЕЛЬ

DOVE, OGILVY

(opens in a new tab)
Silver Cannes Lions
BIG MAC

Retail

BIG MAC

MCDONALD'S, LEO BURNETT LONDON

(opens in a new tab)
Silver Cannes Lions
MCMUFFIN

Retail

MCMUFFIN

MCDONALD'S, LEO BURNETT LONDON

(opens in a new tab)
Silver Cannes Lions
FILLET O FISH

Retail

FILLET O FISH

MCDONALD'S, LEO BURNETT LONDON

(opens in a new tab)
Silver Cannes Lions
THE CONDO T-SHIRTS

Displays

THE CONDO T-SHIRTS

DIESEL, SMALL

(opens in a new tab)
Silver Cannes Lions
EURYTHENES PLASTICUS

Displays

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

(opens in a new tab)

More Entries from ELVIS

24 items

Silver Cannes Lions
THE ILLEGAL BLOOD BANK

Use of Stunts

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
Silver Cannes Lions
THE ILLEGAL BLOOD BANK

Use of Events & Stunts

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
Bronze Cannes Lions
LIVE TEXT INTERACTIVE POSTER

Best Use of Outdoor

LIVE TEXT INTERACTIVE POSTER

VIRGIN, ELVIS

(opens in a new tab)
Bronze Cannes Lions
THE ILLEGAL BLOOD BANK

Challenger Brand

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
THE WORLD'S FIRST REALLY LIVE FEED

Networked Mobile Technology

THE WORLD'S FIRST REALLY LIVE FEED

COMPASSION IN WORLD FARMING, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
VOTE WITH YOUR THROAT

Best use of Merchandising/In-Store

VOTE WITH YOUR THROAT

NICHOLSON'S, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
SIX NATIONS PASSION & GLORY

Best use of Merchandising/In-Store

SIX NATIONS PASSION & GLORY

O'NEILL'S, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
HUNT THE WHITE CREME EGG - EXPERIENCE

Cross-platform Digital Experience

HUNT THE WHITE CREME EGG - EXPERIENCE

MONDELEZ INTERNATIONAL, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
THE ILLEGAL BLOOD BANK

Reduced Inequalities

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
LIVE TEXT INTERACTIVE POSTER

Ambient: Digital Outdoor

LIVE TEXT INTERACTIVE POSTER

VIRGIN, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
THE ILLEGAL BLOOD BANK

Breakthrough on a Budget

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
Shortlisted Cannes Lions
THE ILLEGAL BLOOD BANK

Breakthrough on a Budget

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
MADE IN THE DARK CIDER GARDEN TRANSFORMATIONS

Best Use of Experiential Marketing in a Promotional Campaign

MADE IN THE DARK CIDER GARDEN TRANSFORMATIONS

MAGNERS, ELVIS

(opens in a new tab)
CR-Z LAUNCH

Flat Mailing

CR-Z LAUNCH

HONDA, ELVIS

(opens in a new tab)
REPLY CARD

Flat Mailing

REPLY CARD

VIRGIN, ELVIS

(opens in a new tab)
THE PARTNERCHIP BILLBOARD

Food & Drink

THE PARTNERCHIP BILLBOARD

PEPSICO, ELVIS

(opens in a new tab)
HUNT THE WHITE CREME EGG - OUTDOOR

Food & Drink

HUNT THE WHITE CREME EGG - OUTDOOR

MONDELEZ INTERNATIONAL, ELVIS

(opens in a new tab)
HUNT THE WHITE CREME EGG - REACH

FMCG

HUNT THE WHITE CREME EGG - REACH

MONDELEZ INTERNATIONAL, ELVIS

(opens in a new tab)
HUNT THE WHITE CREME EGG - TITANIUM

Titanium

HUNT THE WHITE CREME EGG - TITANIUM

MONDELEZ INTERNATIONAL, ELVIS

(opens in a new tab)
THE ILLEGAL BLOOD BANK

Creation of a New Brand Identity

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)
EATERTAINMENT

Fiction Film: 5-30 minutes

EATERTAINMENT

MONDELEZ INTERNATIONAL, ELVIS

(opens in a new tab)
FIND YOUR COUNTRY SIDE

Best Use of Print or Standard Outdoor in a Promotional Campaign

FIND YOUR COUNTRY SIDE

VINTAGE INNS, ELVIS

(opens in a new tab)
LIVE TEXT INTERACTIVE POSTER

Best Use of Print & Standard Outdoor in a Promotional Campaign

LIVE TEXT INTERACTIVE POSTER

VIRGIN, ELVIS

(opens in a new tab)
THE ILLEGAL BLOOD BANK

Media / Entertainment

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

(opens in a new tab)