Design > Communication Design

INSIDE THE MIND OF MARK DENTON

SUPERUNION, London / MARK DENTON / 2018

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Overview

Credits

Overview

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There was only one solution – the man became the ad.

We turned Mark into a real life phrenology head to reflect his unique character and abilities

Each section of the illustration was ad-libbed and drawn directly onto his head to reflect his personality with hidden references to his career and life.

Execution

We commissioned an illustrator to draw directly onto his head with minimal preparation. Each section was ad-libbed to reflect Mark’s personality with hidden references to his career and life. The process took over 3 hours and used water-based inks to protect our human canvas.

Outcome

Mark loved his poster and the talk was over-subscribed with the venue filled to capacity on the night, with everyone getting a piece of his mind!

Synopsis

Mark Denton is an advertising legend and of one of its most

recognisable characters over the last 30 years.

A poster was needed to promote his upcoming talk where he would share some of his career insights.

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