Industry Craft > Art Direction

FIGLIA - FEMININE BY NATURE

SUPERUNION, Hong Kong / AGRICOLA DARGENIO / 2020

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Demo Film
Supporting Images

Overview

Credits

Overview

Cultural / Context information for the jury

2019 saw the third generational handover of family run olive oil business Agricola Dargenio - with the founder’s grand-daughter, Emanuella, taking helm of the business.

To celebrate the change in leadership Agricola Dargenio, decided to launch a limited-edition brand of olive oil, Figlia (daughter).

Tell the jury about the art direction.

The edition was inspired by the Idea Feminine by Nature – which relates to the product, how it’s made and the Agricola’s first female CEO.

We created a series of illustrations that form the foundations of our visual language - these are inspired by the bottle design and make use of soft organic shapes to form delicate and minimal depictions of female faces. Like the bottles, the illustrations aim to celebrate the uniqueness of all things natural and come in a multitude of variations set around the same style and colour palette.

Hand made in the same region, each of the 300 limited run bottles were individually hand thrown. The bottles were designed to evoke a feminine form, with each one being completely unique to reflect the beauty in individuality. Aside from a subtle stamp in the base, the bottles are purposefully left unadorned to be re-purposed into beautiful vases.

More Entries from Brand & Communications Design in Industry Craft

24 items

Grand Prix Cannes Lions
PATRICIA

Outdoor

PATRICIA

DOVE, OGILVY

(opens in a new tab)

More Entries from SUPERUNION

24 items

Grand Prix Cannes Lions
NOTPLA

Sustainable Packaging

NOTPLA

NOTPLA, SUPERUNION

(opens in a new tab)