Industry Craft > Illustration
COP
DDB , Paris / VOLKSWAGEN / 2020
Awards:
Overview
Credits
Overview
Cultural / Context information for the jury
In France, on the car servicing &maintenance market, competition has got tougher and tougher, from ten years, with many new brands offering cheap prices.
That is why Volkswagen Servicing & Maintenance wanted to insist on the high quality of their work, in order to keep their usual clients (Volkswagen car owners), and to gain new ones (other car owners).
Translation. Provide a full English translation of any text.
“Volkswagen Servicing & Maintenance.”
Tell the jury about the illustration.
3D illustration is a long process that involves a lot of different steps. More than 1200 hours were necessary to craft these visuals, starting with countless sketches, using a simple pencil and a lot of paper to find the right composition. Visual development is also a key step, especially when you have to imagine what the future will look like. We didn’t want to create a world too artificial or distant, so we chose a retro-futuristic style, which helped us preserve a more realistic feeling. All the different elements were designed and modeled to fit altogether in this new world: vehicles, buildings, roads, characters, animals, robots… Lightning, rendering, textures, and compositing slowly gave life to the whole picture. Last but not least, finalization was made on Photoshop, including matte painting, retouching and color grading.
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