Industry Craft > Art Direction
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg / WARNER BROS / 2020
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Cultural / Context information for the jury
Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world. Slayer’s fans would go through hell for them and that’s exactly the idea of that promotion: a record you can play in hell. The ultimate collector's item for a scene that celebrates singles, vinyl, special pressings and releases like no other and is willing to do anything for it. Maybe even to go to hell.
Tell the jury about the art direction.
The ultimate collector’s item. Forged from stainless steel and copper, the 6,66 inch single withstands infernal temperatures of up to 1,500° Celsius. Embedded in a richly illustrated hellfire package, the Hell-P must be freed from its completely sealed inner sleeve by setting it on fire with a black match, whose solid copper coffin also serves as seal for the outer packaging. The whole design quotes motifs that Slayer has distinguished for decades - The outer shape of the packaging, based on their famous Pentagram logo, made of swords, the elaborate illustration with skulls in hellfire and burned upside down crosses. The Hell-P is a bow to the unparalleled work of the band and the passion of the fans.
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