The TV spot teaches children The Underwear Rule. A simple rule that helps them recognize where they shouldn’t be touched. The character Kiko symbolizes children of every age, gender and race. The hand symbolizes touching. In the cartoon we see the hand asking Kiko where Kiko can be touched. When the hand wants to touch Kiko inside the underwear Kiko shouts out NO! The film ends with a call-to-action: Teach your child The Underwear Rule.