The Cape Town International Kite Festival is two days of crafts, food stalls, competitions and kite flying. Our aim was to create street pole advertising that increases awareness of this event and attracts the general public, especially those family-orientated, to attend. Breaking from traditional street pole poster format, these ads take on the iconic kite shape to draw public attention. They stand out, allow space for event details and provide a simple way to convey a simple message: it’s all about kites.