Social and Influencer > ONLINE ADS
KRAFT INTERACTIVE KITCHEN - TIME STAMP II
MODEM MEDIA , Boston / KRAFT / 2001
Awards:
Shortlisted Cannes Lions
Overview
Credits
Overview
CampaignDescription
This campaign was designed to distribute functionality from Kraft's web-site, the Kraft Interactive Kitchen. They feature a number of different recipe-finding tools that can be used right in the banner space.By distributing something really useful to the banner space, our objective was the utility of the Kraft Interactive Kitchen, and in turn to stimulate membership to the site.
The advertising targets: "Moms" of all ages in search of quick recipe solutions.
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