Print and Publishing > Print & Publishing

LANDSCAPER

LEO BURNETT FRANKFURT, Frankfurt / FIAT GROUP / 2016

Awards:

Silver Cannes Lions
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Everybody knows the situation: When you have to bring many items from one place to another, you rather carry everything at once by stacking everything in an almost artistic way instead of going twice. This insight is as true for craftsmen, construction workers and people owning small businesses - the clients of Fiat Professional. With this series of indoor poster we demonstrated the load capacity of the Fiat Ducato in a surprising way that everybody can relate to.

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