Health and Wellness > B: Education & Services

TINI

LEO BURNETT FRANKFURT, Frankfurt / AKUSTIKA SPEZIAL / 2014

Awards:

Shortlisted Cannes Lions
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MP3 Original Language
MP3 Translation
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Overview

Credits

Overview

Audience

Target Audience: People suffering from tinnitus

BriefExplanation

People with tinnitus think that there is no solution for it. How can we let them experience that help is available, and where to get it?

Solution: A male voice talks monotonously without pause in an annoying high tone. It suddenly stops. Thereby, the listener experiences the relieving silence that Akustika Spezial offers. (Akustika Spezial’s website name 'ohrensausen' (www.ohrensausen.de) is the german word for 'ear ringing'.)

BriefWithProjectedOutcomes

In Germany we have no specific rules and regulations for Tinnitus centers and helplines.

ScriptInEnglish

We hear a man talking fast, without any pause and without breathing. He talks with an extremely high voice and keeps the same tone throughout the spot:

'Hello hello can anybody hear me of course you can because I’m ringing in your ear my name is Tinnitus but my friends just call me Tinny at least they would if I had any but it’s hard to have friends when you’re an annoying hearing condition like a tiny little torture I just get inside your head and then I talk and talk and talk and talk and talk and talk and talk until you want to pull your ears off and throw them out a window but don’t try that because it actually won’t help in fact a much better thing to do would be to go online to earringing.de and check out Akustika Spezial in Frankfurt because they’re your best bet to find a way to shut – me – up.'

After about two seconds of silence we hear a

V/O in a normal and calm voice.

V/O: To hear silence again, visit www.earringing.de

ScriptInOriginalLanguage

Wir hören einen Mann ohne Pause, Punkt, Komma und sogar Atmer sprechen. Er verstellt seine Stimme und spricht extrem hoch:

Hallöchen mein Name ist Tinnitus aber meine Freunde nennen mich Tini wobei ich mich gerade frage ob ich überhaupt Freunde habe schließlich sind die meisten Menschen ziemlich angenervt von mir nennen mich Ohrensausen und fragen sich woher ich komme es kann viele Gründe haben und es gibt auch Möglichkeiten gegen mich etwas zu unternehmen zum Beispiel bei Akustika Spezial in Frankfurt schauen sie doch einfach mal auf der Webseite www.ohrensausen.de vorbei und sie machen den ersten Schritt um mich abzuschalten.

Nach einer etwa zweisekündigen Pause hören wir den Off mit normaler und ruhiger Stimme.

Off: Mehr Ruhe unter www.ohrensausen.de

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