Health and Wellness > B: Education & Services

DON’T GET FAT BOY.

LEO BURNETT FRANKFURT, Frankfurt / PRIMETIME FITNESS / 2014

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

Credits

Overview

Audience

We targeted business people in their workplace to attract them as new customers for Primetime Fitness.

BriefExplanation

BriefWithProjectedOutcomes

As "Don't get fat boy" is an ad for a gym, there a no rules and regulations for advertising in this sector in Germany.

MediaStrategy

Our daily work routine: you drive there in the morning, and back again in the evening. And in between times you sit at your desk and gulp down some fast food during your lunch break. What's the result? You grow thick around the middle. Primetime Fitness has the solution for you: a gym just round the corner from your work.

Translation

Don’t get fat boy.

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