We see a man that’s clearly indulged in some marijuana. He goes into his kitchen to grab a slice of leftover pizza from the fridge and notices a calendar entry that he’s left for himself; a reminder to wish his friend a happy birthday. He whips out his phone to video call his buddy and does so, much to his friend’s surprise. He grabs the slice of pizza and when he closes the fridge again, he notices the reminder to call his friend, like it was the first time he was seeing it. He’s clearly experiencing a touch of memory loss. He whips his phone out once more to video call his buddy and does so, much to his friend’s confusion. Luckily for him, he needn’t worry about using up his data making the call twice because, thanks to his mobile provider, he gets double his data bundle.

When the use of marijuana in a home environment became legal in South Africa in September last year, conversations hit epic proportions. Whether people were for it or against it, they were talking about it — a lot. And, since then, it has been consistently one of the biggest cultural triggers in SA. A trigger that we could no longer ignore.