Entertainment > Audiovisual Branded Content
MPC, Culver City / BMW / 2020
Overview
Credits
Write a short summary of what happens in the film.
"Legend" sees the role of the "knight in shining armor" transposed onto the X7, setting it into battle against supernatural obstacles drawn from the real-world archetypes.
The vision was to create a world that is like a parallel version of our own - a city that feels recognizable, but also makes us feel like we could be in a children's storybook. This fantastical world doesn't exist in real life.
Cultural / Context information for the jury
N/A
Tell the jury about the colour grading.
The brief was to create a world that felt familiar to the audience, but also felt like it could be lifted from the pages of a children's storybook. The color grading was crucial in bringing this world to life, enhancing the striking visuals and tying the different sequence 'chapters' of the film together.
The solution was to create a look that was slightly stylized but also felt authentic and familiar, so it was important to get the right balance between these two different styles. There are many different sequences, from roads being destroyed to bridges collapsing, so it was important to make sure each and every sequence, no matter how different, was tied together through the rich color palette.
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