Creative Data > Creative Data
KLICK HEALTH, Toronto / NEXTMED HEALTH / 2023
Overview
Credits
Why is this work relevant for Creative Data?
LIFESAVING RADIO––the first album and AI radio station to optimize surgical performance
We started with a clinical study that showed the rhythm and tempo of hard rock music, namely AC/DC, improved surgical accuracy and efficiency. Then, we analyzed millions of song metrics to identify the music clinically suited for peak surgical performance. Next, we reimagined 11 of AC/DC’s most iconic songs for different surgical disciplines on the album, Highway to Heal—and even created a new surgical team member, AI Angus, to deliver a personalized, performance-enhancing OR audio experience, synchronized with the specific needs of each operation.
Background
Preventable surgical complications are the third leading cause of death worldwide. With 28-hour shifts and 24/7 on-call schedules, surgeons are some of the most stressed and burned out healthcare professionals in the world, which has been clinically shown to have an impact on surgical performance. Improving surgical performance can help save millions of lives and billions in healthcare costs. And we know that music is played in most of the 313 million annual surgeries, so our objective was to deliver the music clinically shown to optimize surgical accuracy and efficiency into Operation Rooms around the world.
Describe the creative idea / data solution
We started with a clinical study that showed the rhythm and tempo of hard rock music, namely AC/DC, improved surgical accuracy and efficiency. Then, we analyzed millions of song metrics to identify the music clinically suited for peak surgical performance. Next, we reimagined 11 of AC/DC’s most iconic songs for different surgical disciplines on the album, Highway to Heal—and even created a new surgical team member, AI Angus, to deliver a personalized, performance-enhancing OR audio experience, synchronized with the specific needs of each operation.
There are 313 million surgeries every year so, to create a personalized experience for every surgical team, we used AI in hospitals like never before. Knowing who’s in the operating room, which hospital, the type of procedure, and how long the experience needs to be allows AI Angus to support the surgical team musically and medically when they need it the most.
Describe the data driven strategy
We analyzed millions of song metrics to identify the music clinically suited for peak surgical performance based on BPM, key, camelot, loudness, energy, valence, stability, speechiness, popularity, and duration. Then, to deliver a personalized, performance-enhancing OR audio experience synchronized with the specific needs of each operation, we created a new member of the surgical team–AI Angus. Our AI DJ supports surgical teams musically and medically when they need it the most–almost like he’s in the OR with them.
Describe the creative use of data, or how the data enhanced the creative output
We started with a clinical study that showed the rhythm and tempo of hard rock music, namely AC/DC, improved surgical accuracy and efficiency. Then, we analyzed millions of song metrics to identify the music clinically suited for peak surgical performance. Next, we reimagined 11 of AC/DC’s most iconic songs for different surgical disciplines on the album, Highway to Heal—and even created a new surgical team member, AI Angus, to deliver a personalized, performance-enhancing OR audio experience, synchronized with the specific needs of each operation.
List the data driven results
Results (in just 3 weeks since launch):
5,887 surgeons subscribed
20+ countries listened
29,435 AI radio hours streamed
41% more efficient surgeries 1
5% higher accuracy 1
1 billion earned impressions
1 Yang, C., Möttig, F., Weitz, J. et al. Effect of Genre and amplitude of music during laparoscopic surgery. Langenbecks Arch Surg 407, 2115–2121 (2022).
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
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