Health and Wellness > Health Awareness & Advocacy

THE BRIDGE

KLICK HEALTH, Toronto / PAWS NY / 2023

Awards:

Shortlisted Cannes Lions
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Film
Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the film.

With music by GRAMMY® Award winner musician Lou Reed, "The Bridge" is inspired by a true story about a man who is struggling with his mental health after being left by his wife, and, in parallel, a story about a dog abandoned by his family and left on the streets of NYC. As these two characters experience lives filled with rejection, we see their paths cross and a quiet bond begin to grow. The film explores how this connection ultimately saves both of their lives.

Art direction was pivotal in depicting the main characters’ internal mental health struggles. The overall art direction of the film was developed to create a hostile world where our characters feel cramped and unwelcomed in the world they inhabit.Color plays an important role as blue and gray tones are a metaphor for the mental states of both characters, as they struggle with depression and loneliness.

Background:

Studies have shown that pets provide health benefits linked to our mental and physical well-being, including reduction of stress, anxiety, and depression; and easing loneliness. With COVID-19 triggering a secondary loneliness pandemic, this topic has become increasingly relevant. Because “The Bridge” is a film without dialogue, Lou Reed’s music plays a crucial role in setting up the meaning of a “perfect day.” That definition changes as the narrative progresses from the irony of a "perfect day in the beginning of the film–when both of our main characters feel hopeless and rejected–to the transition to a more literal meaning–when their bond leads to the possibility of better days ahead. The clever use of the old recording gave context to the back story that led our character to his depressive state by using sound design to further dramatize the man's loneliness.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

The COVID-19 pandemic has had devastating consequences on mental health, leaving a loneliness pandemic in its wake. It’s well-documented how the human-animal bond can positively impact mental health, and the role of pets in our lives has taken an even more important role.

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