Pharma > Non-Regulated

SHOOT TO DRILL

KLICK HEALTH, Toronto / NEXTMED HEALTH / 2023

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Background:

Preventable surgical complications are the third leading cause of death worldwide. With 28-hour shifts and 24/7 on-call schedules, surgeons are some of the most stressed and burned out healthcare professionals in the world, which has been clinically shown to have an impact on surgical performance. Improving surgical performance can help save millions of lives and billions in healthcare costs. And we know that music is played in most of the 313 million annual surgeries, so our objective was to deliver the music clinically shown to optimize surgical accuracy and efficiency into ORs around the world.

Tell the jury about the illustration.

“Shoot to Drill” is a song about a dental surgery, so we built a pair of metallic teeth (one of them gold), complete with dripping saliva, about to take a bite out of our scalpel bolt, with hints of red in the gums to symbolize the problem areas that need to be operated on.

Why is this work relevant for Pharma Lions?

LIFESAVING RADIO––the first album and AI radio station to optimize surgical performance

Founded by doctor Daniel Kraft, MD and sponsored and supported by innovative Pharma and MedTech companies, NextMed Medical Congress is the premier cross-disciplinary community of medical innovators dedicated to catalyzing and accelerating the arrival of new treatments and solutions to help HCPs successfully treat multiple diseases. Targeting surgeons, The Lifesaving Radio brings together medicine, music, clinical data, and the latest AI technology, utilizing them in the operation room like never before to help surgical teams optimize performance, ultimately improving patient outcomes.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

N/A

Describe the target audience and why your work is relevant to them.

Surgical teams simply visit LifesavingRadio.com and AI Angus generates a personalized, performance-enhancing OR audio experience, based on the music clinically shown to improve surgical accuracy and efficiency. By filling in team names, hospital, etc Radio Host AI Angus can synchronize the surgery soundtrack to the specific needs of each operation.

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