Pharma > Direct to Consumer
LIFE MADE POSSIBLE
HONEYTRAP, Copenhagen / NOVO NORDISK / 2023
Awards:
Overview
Credits
Overview
Please provide an FDA code or regional equivalent in relation to your submission.
9681821
Write a short summary of what happens in the film.
This is the story of a perfectly ordinary life. That was more than someone diagnosed with type 1 diabetes 100 years ago could hope for. But now, after a century of innovation, many people living with chronic diseases can now live their lives to the fullest.
Background:
This is a film for Novo Nordisk 100 anniversary.
Novo Nordisk wanted to produce this directly with us, so we help with creating the idea and production.
Why is this work relevant for Pharma Lions?
This is the story of a perfectly ordinary life. That was more than someone diagnosed with type 1 diabetes 100 years ago could hope for. But now, after a century of innovation, many people living with chronic diseases can now live their lives to the fullest.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
none for this anniversary film
Describe the target audience and why your work is relevant to them.
Both patients and people working with Novo Nordisk celebrating the possibilities of living an easier life.
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