Pharma > Regulated

URGENCY ANONYMOUS

FCB HEALTH, New York / DISEASE AWARENESS / 2023

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

Background

URGENCY ANONYMOUS is an unbranded HCP-targeted initiative designed to change gastroenterologists’ routine assessment behavior to include a question about bowel urgency at every visit

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24 items

Grand Prix Cannes Lions
SCROLLING THERAPY

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SCROLLING THERAPY

EUROFARMA, DENTSU CREATIVE

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Gold Cannes Lions
THE MOST BEAUTIFUL SOUND

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THE MOST BEAUTIFUL SOUND

AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO), GREY

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INEQUALITY YOU CAN'T IGNORE

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INEQUALITY YOU CAN'T IGNORE

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Silver Cannes Lions
UNDER A ROCK

Product or Service Promotion: Healthcare Professional

UNDER A ROCK

AstraZeneca, 21GRAMS

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Silver Cannes Lions
THE OUTSIDE IN EXPERIMENT: NAILS

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

THE OUTSIDE IN EXPERIMENT: NAILS

HORIZON THERAPEUTICS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Silver Cannes Lions
THE OUTSIDE IN EXPERIMENT: WASPS

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

THE OUTSIDE IN EXPERIMENT: WASPS

HORIZON THERAPEUTICS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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THE OUTSIDE IN EXPERIMENT: FIRE

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

THE OUTSIDE IN EXPERIMENT: FIRE

HORIZON THERAPEUTICS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Silver Cannes Lions
JOBST IRREGULAR BOLD

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JOBST IRREGULAR BOLD

JOBST, PUBLICIS•POKE

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Silver Cannes Lions
MIND’S EYE

Innovative Use of Technology: Patient or Healthcare Professional

MIND’S EYE

MND ASSOCIATION, DEEPAI, AMYLYX PHARMACEUTICALS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
URGENCY ANONYMOUS

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

URGENCY ANONYMOUS

DISEASE AWARENESS, FCB HEALTH

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Bronze Cannes Lions
TOXIC PORTRAITS

Healthcare Professional Engagement

TOXIC PORTRAITS

HORIZON THERAPEUTICS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
THE MOST BEAUTIFUL SOUND

Patient Engagement

THE MOST BEAUTIFUL SOUND

AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO), GREY

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Bronze Cannes Lions
PICTURE THE DAYS AHEAD (PATIENT BOOKLET)

Patient Engagement

PICTURE THE DAYS AHEAD (PATIENT BOOKLET)

LENALIDOMIDE, FCB HEALTH EUROPE

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LIFESAVING RADIO

Product or Service Promotion: Healthcare Professional

LIFESAVING RADIO

NEXTMED HEALTH, KLICK HEALTH

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Bronze Cannes Lions
INVISIBLES

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

INVISIBLES

BIOGEN, VMLY&R HEALTH

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Shortlisted Cannes Lions
LIFE MADE POSSIBLE

Unbranded Product or Service Promotion

LIFE MADE POSSIBLE

NOVO NORDISK, HONEYTRAP

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Shortlisted Cannes Lions
UP THE ANTIBODIES

Unbranded Product or Service Promotion

UP THE ANTIBODIES

ASTRAZENECA, EDELMAN

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MODERNA’S JEOPARDY! SECOND CHANCE TOURNAMENT

Unbranded Product or Service Promotion

MODERNA’S JEOPARDY! SECOND CHANCE TOURNAMENT

MODERNA, HEARTS & SCIENCE

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Shortlisted Cannes Lions
ZERO

Product or Service Promotion: Direct to Patient

ZERO

HEMLIBRA, 21GRAMS

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Shortlisted Cannes Lions
JOBST IRREGULAR BOLD

Product or Service Promotion: Direct to Patient

JOBST IRREGULAR BOLD

JOBST, PUBLICIS•POKE

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Shortlisted Cannes Lions
INSERTS FOR EQUALITY

Product or Service Promotion: Direct to Patient

INSERTS FOR EQUALITY

EXELTIS LABORATORY, VMLY&R

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Shortlisted Cannes Lions
HAPPY TO BE CENSORED

Product or Service Promotion: Direct to Patient

HAPPY TO BE CENSORED

GC AESTHETICS, BESWEET FILMS

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Shortlisted Cannes Lions
UNDER A ROCK

Product or Service Promotion: Healthcare Professional

UNDER A ROCK

AstraZeneca, 21GRAMS

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CIONIC NEURAL SLEEVE

Product or Service Promotion: Healthcare Professional

CIONIC NEURAL SLEEVE

CIONIC, FUSEPROJECT

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GARAGE

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GARAGE

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LIVING ROOM

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KITCHEN

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Bronze Cannes Lions
GARAGE

Regulated: Healthcare Professional

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KITCHEN

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LIVING ROOM

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LIVING ROOM

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URGENCY ANONYMOUS

Disease Awareness & Understanding: Direct to Patient or Healthcare Professional

URGENCY ANONYMOUS

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Shortlisted Cannes Lions
EQL BAND

Early Stage Technology

EQL BAND

TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL, FCB HEALTH

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KITCHEN

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GARAGE

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LIVING ROOM

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BLOOD EQUALITY

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BLOOD EQUALITY

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BLOOD EQUALITY

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Prescription - Branded Communication

STORY OF GILENYA

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STORY OF GILENYA

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ALMOST EVERYBODY, ALMOST EVERYWHERE

Regulated: Direct to Consumer

ALMOST EVERYBODY, ALMOST EVERYWHERE

PFIZER, FCB HEALTH

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BURDENED

Regulated: Direct to Consumer

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OVERWHELMED

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OVERWHELMED

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PERFECTLY IMPERFECT

OTC Oral Medicines

PERFECTLY IMPERFECT

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PARAGARD®: THE MUSICAL

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POOP SHOULD NEVER FEEL PAINFUL

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