The FixNip™ NRI is CE Approved and licensed for sale.

Registration no: D1454500002

Registration no: P19-00623-146081

We took advantage of one of the most known and debated rules of social media, the censorship of nipples to launch Fixnip, a revolutionary nipple reconstruction device. Using Instagram as our channel, an infamous nipple censor, 3 women cancer survivors without nipples launched a bold message that quickly went viral transcending the social network and spreading to general media starting a much needed conversation about women's bodies, wellness and social censorship. All while driving attention to our product launch.

Fixnip is a new revolutionary nipple reconstruction device that allows cancer survivors that have lost their nipples to have them back. We were briefed to launch the product in Spain. The goal we had was to reach out to women who had lost their nipples due to breast cancer but to do so in a way that was not sentimental or tearful as is usually done with this topic.

We sent a filmed open letter addressed to one of the most famous nipple haters on social media: Instagram. In it, three real women breast cancer survivors who had lost their nipples due to a mastectomy sent a surprising message to the social network, contrary to what is usually heard on the subject: Happy to be censored.

The reason? thanks to Fixnip they were soon going to reconstruct their nipples and at that moment they were not going to stop sharing them proudly. Happy to be censored was a message full of irony and humor, risky in the era of political correctness, but that made a whole country fall in love with it. We posted the open letter addressed to Instagram on Instagram itself and paradoxically the message quickly went viral on the same social network that bans female nipples. Although the conversation quickly escalated to reach the country's mainstream

For our strategy we took into account our target and the way the topic had been communicated so far. Our data reflected that cancer survivors wanted to feel powerful and empowered. So for the campaign we decided to adopt a completely different tone of voice than usual for this topic, using humor and irony instead of emotion. The strategy also involved using the social network Instagram to ridicule the social network's own policy against female nipples. A strategy that enhanced the irony of the whole campaign and helped it to spread quickly. A different and risky strategy in times of political correctness that nevertheless worked perfectly, connecting not only with our direct target but also with women and men in general.

For the execution we filmed an open letter addressed to one of the most famous nipple haters on social media: Instagram. In it, three real women breast cancer survivors who had lost their nipples due to a mastectomy sent a surprising message to the social network, contrary to what you usually hear about it: Happy to be censored.

Why? Thanks to Fixnip, they were soon going to reconstruct their nipples and at that moment they were not going to stop sharing them proudly. We posted the open letter addressed to Instagram on Instagram itself and, paradoxically, the message quickly went viral on the same social network that bans female nipples. The conversation quickly escalated to the mainstream media of the country. Happy to be censored was a message full of irony and humor, risky in the era of political correctness, but one that a whole country fell in love with.

Happy to be censored was a message full of irony and humor, risky in the era of political correctness, but one that a whole country fell in love with. It quickly went viral on Instagram reaching thousands of people, who immediately understood and empathised with the message. It soon transcended social networks to the pages of the most important media, achieving more than 60 million media impressions. In addition, the campaign managed to connect and engage with the audience, resulting in a 90% brand growth on social media and 96% positive sentiment. In the first month of Fixnip's launch, the brand experienced a 98% growth in interest in the product.

FixNip NRI's elegant solution enables women who have undergone post-mastectomy breast reconstruction to regain their self-confidence and positive body image by finalising the look of the reconstructed breast with the appearance of a natural nipple structure.

Loss of nipple projection is the most pervasive problem across all currently existing nipple reconstruction solutions. The unique design and the combination of materials comprising the FixNip NRI have the potential to provide a permanent solution to maintain a dependable and consistent nipple structure while remaining soft, flexible, and natural in look and feel.

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Patients who have undergone mastectomy due to breast cancer and as a result have lost one or both nipples. Thanks to Fixnip being a revolutionary nipple-areola reconstruction device they can now easily have their nipples back regaining their self-confidence and a positive body image of themselves.