The simple sugars in food are a common cause of cavities. This dastardly truth means that without proper cavity protection, the snacks we eat can end up eating away at our teeth. To promote Pepsodent’s anti-cavity toothpaste as a simple solution to worry-free snacking, we created an equally simple series of print ads that bring the problem and our solution to life in a visually interesting way.

Smaller.

Various sizes (width x height):

• A1 Size: 594mm x 841mm

• A2 Size: 420mm x 594mm