Radio and Audio > Craft

THE COMB OVER

MULLENLOWE SINGAPORE, Singapore / UNILEVER / 2016

Awards:

Bronze Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Clear Shampoo keeps your hair in glorious condition.

So we did tongue-in-cheek odes to popular culture’s most controversial men’s hairstyles: The man bun – worn by hipsters across the world and the comb over - Donald Trump’s infamous hairstyle.

Men who have these hairstyles usually think that they are glorious – so we explained light-heartedly that Clear Shampoo would continue to keep them in glorious condition.

EntrySummary

We purposefully chose the most polarizing hairstyles in popular culture:

The comb over - because it is associated with brash American presidential candidate Donald Trump.

The man bun – because it was the hairstyle of choice for hipsters everywhere.

There’s a big perception that men who think they can pull off these hairstyles have a great sense of self-importance – and perceive their hair as glorious - so we wanted to gently make fun of them while telling everyone that Clear Shampoo can keep your hair in glorious condition too.

ScriptInEnglish

SFX: Emotive orchestral music.

Warm, proud male voice-over:

The Comb Over – proof that a hairstyle requires neither hair nor style.

Wear it and your tresses can take after a certain tyrannical tycoon.

And trump the laws of physics – and good taste.

The Comb Over - Never will it make you wonder if the phrase “You’re fired” is best reserved for your hairdresser.

Nothing says you’re confident enough to lead the free world than having the hair of a scalped Barbie Doll stuck in a wind tunnel.

You love your comb over.

Clear Shampoo loves your comb over too.

Ten vitamins, minerals and herbal extracts to keep it in glorious condition.

Clear. Zero dandruff. 100% confidence.

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