Radio and Audio > Craft
MULLENLOWE SINGAPORE, Singapore / UNILEVER / 2016
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BriefExplanation
Clear Shampoo keeps your hair in glorious condition.
So we did tongue-in-cheek odes to popular culture’s most controversial men’s hairstyles: The man bun – worn by hipsters across the world and the comb over - Donald Trump’s infamous hairstyle.
Men who have these hairstyles usually think that they are glorious – so we explained light-heartedly that Clear Shampoo would continue to keep them in glorious condition.
EntrySummary
We purposefully chose the most polarizing hairstyles in popular culture:
The comb over - because it is associated with brash American presidential candidate Donald Trump.
The man bun – because it was the hairstyle of choice for hipsters everywhere.
There’s a big perception that men who think they can pull off these hairstyles have a great sense of self-importance – and perceive their hair as glorious - so we wanted to gently make fun of them while telling everyone that Clear Shampoo can keep your hair in glorious condition too.
ScriptInEnglish
SFX: Emotive orchestral music.
Warm, proud male voice-over:
The Man Bun – Sits atop the man – the jewel in his crown of hair.
Your glorious mane in a compressed ball of bushy beauty.
Wear it and you too can look like a barista – or the wayward son of a king.
The Man Bun – its rugged grace will stop the fairest of hands from swiping left on Tinder.
Like the tail of a mythical steed – it rides behind your charge to glory.
You love your man bun.
Clear Shampoo loves your man bun too.
Ten vitamins, minerals and herbal extracts to keep it in glorious condition.
Clear. Zero Dandruff. 100% Confidence.
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