Creative Effectiveness > Creative Effectiveness

LOVE YOU HATER

SANTO, Buenos Aires / COCA-COLA / 2021

CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

Summary of the work

As one of their closest brands, we got involved in the conversation by giving them a new speech, and new tools, so the could act against the aggression, under the concept: "It' s haters season. Stay fresh". #ILOVEYOUHATER

More Entries from Creative Effectiveness in Creative Effectiveness

24 items

Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from SANTO

24 items

Gold Cannes Lions
PARENTS

Non-Alcoholic Drinks

PARENTS

COCA-COLA, SANTO

(opens in a new tab)