25 years after apartheid South Africa recognizes 11 official languages but the truth is, we still

can’t say each other’s names. In 2018, Coca-Cola added the phonetics of each name from all

the different cultures and languages to our cans - teaching South Africans to greet each other,

by name, correctly.

Wherever there was a Coke there was an opportunity to learn.

In 3 months we achieved:

• 158% increase in brand love, in a declining soda category.

• 3.2 billion impressions – engagement up by 195% compared to same period in

previous year where a global-adapt campaign was flighted.