South Africa is home to diverse collection of people from all religious, cultural and ethnic backgrounds. As such, a large percentage of our population is made-up of Muslim, Jewish and Zionist families (Zionists are a religious group found in South Africa), many of whom do not eat pork. When a very public scandal broke out last year, showing a number of non-pork products in our grocery stores did, in fact, contain traces of pork, these families were left unsure of which products they could trust. Enterpise asked us to communicate to these families that they not only have a ‘No Pork’ range but that their other non-pork products also contain no traces of pork.