Film > TV / Cinema Film: Sectors

PSICÓLOGO

SANTO, Buenos Aires / 1882 / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

SYNOPSIS

Situations that might need a long build-up to resolve get to unexpectedly sudden resolutions due to the characters’ extreme practicality.

CULTURAL BACKGROUND

Fernet is an alcoholic drink that’s traditionally mixed with cola in Argentinian homes.

But traditions and consuming rituals have to change someday.

That’s why Fernet 1882 launched a ready-to-drink version of this popular cocktail.

And now comes already mixed in a can.

So, all consumers have to do now is open it and start enjoying.

Extremely practical. Isn’t it?

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