Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve

MA PLACE EST DANS LA SALLE

FF PARIS, Paris / PRODISS / 2016

Awards:

Gold Cannes Lions
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WE CHANGED THE TYPOGRAPHY OF ALL THE PARTICIPANTS. WE ADD "MA PLACE EST DANS LA SALLE" WHICH MEANS "MY PLACE IS AT THE SHOW" IN EVERY POSTERS

EntrySummary

November 13 2015, The ‘Bataclan’, a concert hall in Paris is attacked during a performance. An ideological attack against France, its culture and way of life.

One month after these tragic events, the French people were still traumatized.

In term of attendance, the decline nearly reach 80% : an absolute economic disaster.

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