Innovation > Innovation

OOMBRELLA

FF PARIS, Paris / WEZZOO / 2016

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Case Film
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Overview

Credits

Overview

CampaignDescription

The team came up with the idea of a chip, loaded with weather sensors, that could be plugged on the most iconic weather related product : the umbrella. Thus creating the first smart umbrella. The oombrella is born.

Execution

The oombrella turns every user into a personal & portable weather station. Thus gathering real time data at an hyperlocal level. The oombrella is equipped with four different sensors (temperature, light, humidity and pressure) and an accelerometer that works as a trigger to inform the platform the oombrella is currently in use. The data is seamlessly transferred via a bluetooth connection (BLE4.0) to the wezzoo platform in the cloud and turned into services for the end users (real time mapping and hyperlocal alerting). The oombrella owners will then receive notifications on their smartphones to alert them them when rain is on the way and reminding them to take their umbrella shall they go outside. The app is available on Ios and Android and uses the push notification system to enhance the UX.

Outcome

The wezzoo app has been downloaded in 189 countries

The oombrella is a French Tech CES Laureate.

It has been presented in Websummit, CES & 4YFN/MWC and has arouse massive interest from media all over the world (Wall Street Journal, ABC, Fox, Newsweek, GQ, Vanity Fair, Vogue, Mashable, Cent, TF1, BBC, Bild, etc.).

So far, oombrella has already registered thousands of pre orders from international distributors.

Relevancy

Oombrella is an emanation of wezzoo which is one of the largest real time big data weather platform. oombrella is the first ever designed smart and connected umbrella, an umbrella that collects weather related data (temperature, light, humidity and pressure), thus allowing the whole community to receive hyperlocal weather notifications generated through wezzoo algorithms. A wearable that brings a disruptive approach to the way we consume weather information.

Synopsis

Everyone is somehow interested in weather and many business fields are weather sensitive. Such as agriculture, health, leisure, F&B, etc.

wezzoo is one of the largest real time social weather community that intends to complement weather forecasters which are very often wrong due to poor accuracy. Poor accuracy resulting from two factors : lack of real time information and lack of hyperlocal information. Wezzoo needed to find a solution to collect more accurate ground data, especially during severe weather episodes.

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