Looking for the notoriety and the innovation that has always accompanied MINI, the first mobile dealer in history was created, so the new MINI Cabrio became the first car that could be bought start to finish from a mobile phone. Once the process was realised, the client received an MMS with the MINI as it was designed. The MINI Cabrio site also included information about the different models, a personalised version of Google Maps with routes to go on in Spain with the MINI Cabrio, an order form to try the new MINI and a map seeker to find the nearest dealership.