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MOM’S TIME MACHINE

SGAD+, Shanghai / FOTILE / 2018

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Overview

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Overview

BriefExplanation

In the story, a mom wrote a fairy tale to change the world, but finally she realized it was only her day-dreaming while washing dishes. Actually, her dream of being a writer in real life is crashed by the limitation of her personal time. At the end of the film, we made Fotile dishwasher a time machine that could bring 10,000 wasted hours back to every Chinese moms, so that they had chance to chase and realize their dreams by contacting Fotile Charity Fund of Moms’ Dreams.

EntrySummary

Chinese moms are the busiest moms in the world. At work, they are facing the same tremendous pressure as men do. At home, unfortunately they have to bear long-hours of housework alone. Most of women are not available to do what they like after being moms and gradually forget their dreams. With a simple calculation, we found that a Chinese mom wasted more than 10,000 hours on dish washing within 30 years on average. How can we stand out for their dreams, and inspire them more about the possibility of 10,000 hours?

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