"My Parent is a TikToker" features parents and grandparents who opt to infiltrate their children's online realms as a result of the younger generation's inclination towards binge scrolling through TikTok rather than maintaining family connections.

By hijacking the TikToker accounts that their children were following, these parents and grandparents skillfully transform into travel vloggers, mini soap opera celebrities, and even Na'vi aliens from "Avatar." Their objective is to convince their children and grandchildren to come back home, share a family meal, and have a quality time at home.

Five Star Chicken has been a Thai chicken restaurant chain for 37 years, known for providing quality time at home and connecting generations with its delicious chicken. During Thai New Year or Songkran, when many Thais visit their hometowns to reunite with family, the brand wanted to create a campaign. However, Gen-Z are mostly working far away from home in Bangkok. To make matters worse, they ignore their parents' texts and calls and prefer to spend time on social platforms like TikTok. How can we capture their attention and reconnect them with their families?

Released during Thailand's national holiday, Songkran, when many Thais visit their hometowns to reunite with family. The film instantly became a sensation, garnering over 13 million views across all platforms with 22 million impressions and a reach of 16 million. The emotional impact inspired 50 review videos on YouTube and TikTok, accumulating 3.6 million views. 500+ Gen-z were sent back home to enjoy quality time at home with our campaign #TheTasteThatBringYouHome.

Research has found that after the Covid-19 pandemic, many Gen Z individuals haven't returned to their homes for three years. They work from home, but not their original homes. Many of them are scared of using public transportation as they don't want their families to contract Covid-19. This has created a significant gap in long-distance relationships with their families. In fact, a recent survey showed that over 60% of Gen Z respondents cited concerns about the pandemic as the primary reason for not visiting their family homes.