MICASA launched a surprising promotion: whoever is named after one of their furniture items in stock, can get it at half price. The furniture retailer has a lot of furniture and furnishing-accessories that bear the names of people as a product. There is, for example, a TOM bed, a chair by the name of JAKOB and a children's table named TINA. Advertising for the campaign took place in various media. In addition to billboards around the shops and online advertising, 3 TV spots have been shot. The films displayed nicely how the promotion gets the ball rolling and what customers will do to get the discount.

More orders for the catalogue in a month, than in the entire year before. The website received twice as many clicks as usual. And of course, many happy customers!

Every year, the big furniture retailers inundate consumers with advertising for their new range. We looked for a new way of making consumers take a much closer look at Micasa furniture and its accessories.

Many of the items in the Micasa range have the same names as people. We used this to launch a very special kind of sales promotion. Consumers who can find an article with the same name as themselves get it for half price.