Traditional banks are being challenged to change the way they interact with a new generation of consumers, which sees them as a necessary evil. The 75-year-old veteran Bradesco - one of the largest banks in Latin America – wanted to change this reality by reinventing the bank for the Digital Age in order to increase its penetration into this group of hyperconnected people.

The answer was in reinvention. Client and agency joined forces to develop a new concept of banking: “next”, a digital bank that emerged to meet the aspirations of a hyper connected generation.

'next' is a mobile-only bank designed by using a sophisticated set of technological and big-data solutions, that helps customers do more with their money through a pro-active bank experience. It combines data, design and technology to predict future states and deliver a customized experience that guides customers to take better daily financial decisions towards their objectives.

Over the 2-years building journey, both client and agency’s teams merged to first integrate the business needs into a new branding. This partnership redefined the future of the company by capturing value with scale and transforming its whole business model. Bradesco has taken the lead in transforming the banking model and experience for a digital era, becoming yet more relevant for its own segment’s evolution.

Since its launch in 2017, the bank has empowered more than 800,000* customers to "make it happen" in their lives, becoming a real partner to manage and conquer each client's goals.

*Source: Valor Econômico Journal, April 2019 & Jeferson Honorato, Executive Director of “next”.