Direct > Use of Media
NO CLAIM DISCOUNT
M&C SAATCHI, Sydney / NRMA / 2004
Awards:
Overview
Credits
Overview
BriefExplanation
NRMA had only recently entered the Queensland market and wanted to promote their motor vehicle insurance through a unique feature where they didn’t penalise people’s no claim discount for making a claim for an accident which was not their fault, such as a shopping trolley denting their car in a car park.
CampaignDescription
We developed the thought that no one should be punished for something they didn’t do. However, instead of duplicating the types of car insurance commercials seen week in, week out, we decided to draw on examples from everyday life. So in this campaign we see people being punished for things they didn’t do, a young son supposedly hitting his sister, a husband for fondling another woman’s underwear and a dentist for causing his patients huge pain. We then contrast this with NRMA Vehicle Insurance which doesn’t punish people when they’re not at fault.
Outcome
This campaign led to a 9% increase over the same period last year, which equates to just under 20,000 new motor policies and an additional $14 million of revenue.
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