Design > Graphic Design & Design Crafts
THE ART OF NOISE
M&C SAATCHI, Sydney / NOISE INTERNATIONAL / 2013
Awards:
Overview
Credits
Overview
BriefExplanation
In order to stand out from a saturated market and to the toughest audience – ad people – we needed to create a one-of-a-kind campaign that celebrated Noise’s mastery of sound. For the video, we decided to demonstrate how well they understand creatives’ audio needs – not just for ads, but at a deeper level: in their work lives.
ClientBriefOrObjective
Noise International is a sound studio based in Sydney. Our task
was to help make them top-of-mind for agency creatives.
Implementation
The resulting video was a soundtrack to every creative’s day, a flowing soundwave that illustrated the highs and lows of a typical day in advertising: something any creative could relate to. In matching with the sound effects and VO, this flowing soundwave seamlessly transitioned between each sound and image.
Each image illustrated a scenario in a creative’s day, from discovering your new brief is a turd, to cracking a major brief, to realizing that your bitching email was sent to all staff. Oops.
Outcome
The video was extremely well received by the creative community, with comments ranging from "this is brilliant" to "looks beautiful". Which is always nice to hear from your peers.
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