Entertainment > Talent
NO ONE UPSTAGES THE GRAND TOUR OF SWITZERLAND
WIRZ COMMUNICATIONS, Zurich / SWITZERLAND TOURISM / 2022
Overview
Credits
Overview
Why is this work relevant for Entertainment?
Tennis legend Roger Federer and Oscar winner Anne Hathaway promote the tour and star in a promotional film for it. But the director cuts them out of the film because the images of the tour are much more impressive than the world stars.
Background
The Grand Tour – the very best of Switzerland packed into a road trip. The goal is to make the road trip known worldwide.
Describe the creative idea
The road trip "The Grand Tour of Switzerland" connects the most beautiful places in Switzerland. Tennis legend Roger Federer and Oscar winner Anne Hathaway promote the tour and star in a promotional film for it. But the director cuts them out of the film because the images of the tour are much more impressive than the world stars.
Describe the strategy
The goal was to make the road trip as amazing as possible. How better, when in a film about it even an Oscar winner is cut out together with the Switzerland Tourism Ambassador.
Describe the execution
The film was published on Roger Federer's social channels, where he already has a large audience, and distributed on Youtube. Together with media releases in all major media and especially in travel magazines.
Describe the outcome
In just two days: over 7 million views on Youtube.
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