The aim of this product was to stop digital pickpocketing by creating a physical object that could protect people’s digital identities with the same level of security Norton’s software provides.

Our process in creating the Ready Active Jeans protected by Norton started by researching protective materials that could block RFID transmissions used by identity thieves. After finding the right blend of material we then worked with a local fashion manufacture to create a Beta pair of pants for testing. The beta pair was then subjected to RFID scan testing, allergy and comfort to skin testing, wash cycling and finally fashion design/stitching strength testing. After a few attempts we finally landed on the right blend of fashion and technology represented the first-ever physical manifestation of Norton digital security.

The Ready Active jeans PR launch generated over 186 million earned impressions from TV, Radio, social media and online news articles.

Our pants were launched with a PR push that targeted tech and fashion influencers worldwide. and generated over 186 million earned impressions from TV, Radio, social media and online news articles.

The Ready Active Jean protected by Norton took a strictly digital product and gave it a bold presence in the real world. Our Jeans were made to provide the same level of security our software provides but in an unexpected manner that establishes our brand as a thought leader in the category and a force that actually reduces real world crime.