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#NOWADAYS

DELOITTE DIGITAL, Milan / DR. GIORGINI / 2019

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

This film puts the viewer in the point of view of an excursionist camping on a lakeside. Suddenly a worrying noise catches our attention and a woman runs out from the woods escaping from something. We can't see "the monster" but we can hear the roars and the result is very scary. We run away and we find an unexpected shelter inside an old abandoned caravan. The beast jumps on the roof of it: we still can't see the monster but the noise is terrifying. When the tension reach the peak, the monster overturn the caravan and...

CUT

We see a man removing his VR visor. He is visibly troubled from what he saw. His girlfriend sits at his side and with a smile offers him a tisane. The line says: THERE ARE ALWAYS NEW WAYS TO GET EXCITED BUT THE WAYS TO RELAX NEVER CHANGE.

Relaxing infusion pack shot.

Cultural/Context information for the jury

The relationship between people and technology is an hot topic all around Europe.Technology allows us to be always connected, simplify our life and gives us unmatched entertainment: its utility is undeniable but we must be aware of the consequences that its use may imply; recent studies show that the quality of sleeping can be affected in a negative way in relationship with media fruition behaviours.

Dr.Giorgini - an Italian, local, challenger brand that is selling online natural remedies all around the world through its e-commerce - with this film wants to connect with a broader, international audience and to promote a positive debate around a conscious usage of technology and state of the art entertainment, without ever forgetting that the most important thing is the personal wellbeing.

A philosophy that inspire any DrGiorgini natural product and the brand communication as well.

Tell the jury anything relevant about the direction. Do not name the director.

The film is shot as a dynamic POV, simulating an immersive 360° content. The production team and the director defined the treatment after a deep research about latest trends and design principles of this kind of film during the last UltraReality film festival taking place in Milan.

All the direction choices have been taken in order to create this "gaming" feeling, very familiar to all the fans of this kind of entertainment.

The last scene has a completely different mood. One smooth shot to create a completely different world and to bring the viewer to the final discovery.

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