Radio and Audio > Radio & Audio: Sectors
OGILVY AFRICA, Nairobi / KIT KAT / 2018
Overview
Credits
BriefExplanation
In this audio execution, we hear an e-mail being typed by someone who is evidently in a hurry to get their message across. At the end of the e-mail, we implore the stressed sounding e-mail writer to take a break and have a kit kat because in a world where everyone is too rushed to even write a full phrase, too rushed that they opt to use acronyms to get their message across instead of writing full phrases, there comes a time when you need to remind people to just take a break.
EntrySummary
In the corporate environment here use of acronyms has become the order of the day. In many instances it seems all discussions are heavily laden with acronyms and sometimes e-mail conversations and meetings read or sound like a battle to see who can throw the most acronyms around.
ScriptInEnglish
SCRIPT( ACTUAL)
VO: Hi S.
Get CAO OTP with CFO by EOD he is HTD WHT on the B2B, B2C
and B2G transactions. FYI, CEO and HR NTK if she is CMA or CPA.
SMTP explaining EBIDTA, CVP, ARPU, PAT and PBT ASAP but KISS
for MGMT. Share all DR and OR with FD B4 arrival of GCFO, ETA
EOW for PM, APM and AGM.
EOM
T
P.S. HBD
END VO: Have a break. Have a Kit Kat
SCRIPT (IN FULL)
VO: Hi Sandra
Get Chief Accounting Officer On The Phone with Chief Financial Officer by End Of Day he is Happy To Discuss WithHolding Tax on the Business2Business, Business2Consumer.
and Business2Governement transactions. For Your Information, Chief Executive Officer and Human Resources Need To Know if she is a Certified Management Accountant or Certified Public Accountant
Send Mail To People explaining Earnings Before Interest Depreciation Taxes and Amortization, Cost Volume Profit, Average Revenue Per User, Profit After Taxes and Profit Before Taxes As Soon As Possible but Keep It Simple Stupid
for ManaGeMenT. Share all Depositary Receipts and Official Receipts with Financial Director B4 arrival of Global Chief Financial Officer, Estimated Time of Arrival
End Of Week for Private Meeting, Annual Planning Meeting and Annual General Meeting.
End Of Message
Tom
P.S. Happy BirthDay
END VO: Have a break. Have a Kit Kat
P.S. HBD
END VO: Have a break. Have a Kit Kat
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