We created a humourous booklet of Client Coupons, offering redeemable services from OgilvyAction Düsseldorf. The mailable booklet contained vouchers ranging from the unique to the unusual, from an invitation to a creative brainstorm to a traditional German sausage dinner. The coupons were sent out to both current and potential clients in order to spread the word of OgilvyAction and our mantra of Activation. The projected response rate was around 33%, hoping that 1 in 3 recipients would claim.

Bring to life OgilvyAction’s mantra of Activation while exciting our current clients and generating new business.

The booklets were sent out to both current and potential clients, with over 87% redeeming at least 1 coupon, 50% claiming more than 1, and almost all saying they would be using them at some point.

The whole idea of coupons was born from the insight that to showcase OgilvyAction’s mantra of Activation, we should activate our clients to activate us. Redeemable coupons were the perfect media for this, as the inherent action in getting someone to redeem a coupon is to activate them.The wide range of available coupons also showed the personality and friendliness of the agency, building bridges with current clients and showing potential ones that we are an agency worth doing business with.