Over 500,000 people suffer from anorexia in Germany. ANAD, a charity therapy community for people with eating disorders, is working to combat this. The task was to increase awareness of the disease and activate consumers to call the free counselling hotline of ANAD Dialog.

All who saw the anorexic marionette said they were both shocked and surprised by the performance, but also interested in the content and impressed by the unexpected manner it was conveyed.The information in the foyer all worked together to raise awareness of ANAD, this resulted in:• 160% increase in homepage visits• 43% more calls to the hotline• Only positive feedback from those in attendance All in all, we know we can't stop anorexia. But we're working on it.

After conception of 'The Anorexic Marionette', we first sought partnership with the Düsseldorf Marionette Theatre. Once this was in place we developed the marionette's monologue, cast for her voice, briefed the puppeteer on how her performance should look and invited teenage school classes to come and see the scheduled show 'Beauty and the Beast'.

For the lobby of the theatre, we created special flyers and a 3D QR Code installation, all directing the audience to a marionette-specific webpage, so that after the play they could find out more and speak to ANAD counsellors via phone and email.

By using a surprising, shocking and unconventional communication method, we were able to stir emotions in our audience. Having the performance during the break of the normal show allowed us to capture our target market at a time when they were not expecting it, creating more of a reaction.Using a thin marionette as a spokesperson meant that we could perfectly visualise the contradictory self-perception and internal-entanglement nature of anorexiaThe flyers and 3D QR Code installation in the lobby caught people straight after the show when they were most susceptible to receiving information about the disease.