Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
TBWA\RAAD, Dubai / HENKEL / 2016
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BriefExplanation
The Pril One-Drop Bottle.
The exact Pril detergent bottle… Squeezable and Reduced to the size of a fingernail.
Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.
The crafting process took over 6 months: A mold was created following the exact design and shape of the real size bottle, 3.000 squeezable bottles were produced and pril liquid was injected into it. A final mini size label sticker was attached to it. The red cap to hold the liquid was finally added at the end.
In a period of a month the samples were handed over in main supermarkets in UAE and Egypt.
Note: This was a limited edition. No mass scale production was intended for we do care about mother earth..
EntrySummary
Pril dish-washing detergent has one thing no competitor has: Concentrated power.
That means, to completely clean a whole set of dishes, it only takes one drop of Pril.
That’s what we’ve been saying for years in the Middle East-North Africa Market,… Until our competitors started promising the same.
Pril needed to make a stand for their everlasting promise. From saying "One Drop of Pril is enough" to giving their consumers something they can grasp with their own hands.
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