In just 4 weeks,On a total marketing budget of $9,000:Deliveries increased by 500%3,240 requests from existing customers97,133 requests from new customersOver 12,000 mentions9,400 news stories worldwideOver $8 million in free mediaFranchisee opportunities around the world

We created a new media platform for the brand that would find a permanent place inside the customer’s home and drive delivery orders. Red Tomato fridge magnets were delivered to loyal customers.The twist? The magnet doubles as the ultimate VIP pizza emergency button! Customers activated it by connecting through Bluetooth with their mobile phones. Once set up, with just the push of a button it would automatically order their favourite pizza. And if fans found a new favourite, they simply edited their order on the Red Tomato website, and the pizza magnet updated their selection on the spot.To further drive interest, a YouTube teaser video was launched to make other customers realise what they were missing out on.

Red Tomato is a neighbourhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up against multinational chains, they were losing to big budget ad campaigns and 'value deals'. We had to find an idea that would resonate with customers beyond deals and toppings. So we found a local insight. Home delivery is popular in Dubai, but with over 200 nationalities, placing and receiving the right order is usually riddled with communication problems.

Our strategy was to make home delivery from Red Tomato a special experience in a way no brand had done before.