The objective was to communicate the ultraslim design of the Motorola C261 mobile phone using the magazines as a principal media.We were facing a media saturated with ads selling mobile machines and we had the necessity of standing out with a different, interactive and intelligent proposal.

This ad managed to wake up the interest of the target consumer for the mobile phone.In the quarter on which the ads were published, sales grew 231% in regard to the former quarter.

With the ad we did not only communicate the ultraslim design of the mobile phone, but we made the consumer feel with it's own hands the real size of the mobile phone.

The fact of consumers facing a new interactive ad that somehow imposed a challenge to them, assured the impact in our target group.