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PLEASURE BEAR

EURO RSCG NEW YORK / RECKITT BENCKISER / 2012

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Overview

Credits

Overview

Synopsis

With a numbing gel inside and ribs outside Durex Performax Intense condoms “slow him down” and “speed her up,” benefits embodied by our cuddly Valentine’s Day bear. We used a puppet because puppets are funnier. The sync of a puppet mouth is never perfect, and that vague articulation elicits a "HAHA!" from the caveman part of our brain. Our bear was built by James Wojtal who’s built puppets for the London production of Avenue Q, SNL, and Crank Yankers. One of our directors, Josh Ruben, a comedian and candidate for the upcoming season of Saturday Night Live voiced the bear.

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