Film > Screens & Events

PROJECT TRUMPMORE

SEK, Helsinki / MELTING ICE ASSOCIATION / 2018

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

The film is a launch trailer for a campaign by a climate change association. The first half of the film consists of President Donald Trump's quotes on climate change, and his desire to be immortalised on Mount Rushmore. In the imagery we see news clips and dramatic shots of what climate change is doing to our planet. The second half of the film is the association's response, as they announce their desire to give President Trump what he hopes for, with a twist. In the imagery we see a group of people making their way to the Arctic and creating an ice sculpture. The end frame shows a giant ice sculpture of President Trump and a call to action to support the project.

EntrySummary

The COP24 climate conference takes places in December 2018. It's the most important conference since Paris, as its task is to work out and adopt a package of decisions ensuring the full implementation of the Paris Agreement. The video is a part of a longer project which aims to urge all the world leaders to commit to the agreement.

More Entries from Screens & Events in Film

24 items

Grand Prix Cannes Lions
IT'S ANOTHER TIDE AD

Other FMCG

IT'S ANOTHER TIDE AD

PROCTER & GAMBLE, PROCTER & GAMBLE

(opens in a new tab)

More Entries from SEK

24 items

Bronze Cannes Lions
CRICKET BREAD

Responsible Consumption and Production

CRICKET BREAD

FAZER, SEK

(opens in a new tab)