The original song and the choreography were created in collaboration with the Brazilian super pop-star Ivete. The brief was simple. When you see a mosquito the first thing that comes to mind is to crash it to kill it. How could we write a song based on that Clap and help Brazilians protect themselves and their family against the mosquitos? With three easy steps: 1/ spray mosquito repellent inside your home, 2/ protect your skin when you go outside and 3/ get rid of stagnant water around your house turned into an exciting song and dance move, the educational message was heard, shared, passed around. The music video shot in a studio became the tutorial for the choreography for everyone to easily have fun with their own interpretation of the dance and help spread #clapforbrazil, and remind everyone how to eradicate the Zika virus.

n/a

The World Health Organisation (WHO) has estimated that more than $120m of investment is required to implement their Strategic Response Plan. While the world watched on in horror at what was unfolding in Brazil throughout 2016, RB decided enough was enough. It was time to act.

Traditional public messaging and advertising wasn’t enough to divert attention; instead, RB looked to Brazil’s first passion: music and dance. By going straight to the heart, Ivete Sangalo, national popstar, and her army of influential fans were moved to light a fire underneath the movement, and through music, song and dance deliver massively a clear and educational message about the 3 easy steps that help protect people, families and communities from the Zika virus. #clapforbrazil was born. An anti-viral campaign, with positive energy at its core.