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HAVAS NEW YORK, New York / HEINEKEN / 2018
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Overview
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BriefExplanation
In the final ever chapter of the Most Interesting Man in the World, we learn some of the extraordinary reasons why he’s worthy of the title.
Whether he saved Earth or made a memorable impression on the Virgin Islands, this was our audience’s last chance to hear about the amazing legend of the Most Interesting Man in the World. (And not so coincidentally, it was released during our most important selling period, Summer.)
EntrySummary
The script makes reference to “banana hammock” which is a slang term for a small, tight, form-fitting bathing suit worn by men.
ScriptInEnglish
“Everglades”
Summer :60 Radio
WILL VO: They say the phrase, “See you later alligator,” was inspired by his summers in the Everglades.
Even without shirt or shoes, he still receives impeccable service.
It’s been said he’s saved the world 7 times, but we only know of two, because he didn’t want to worry us.
His banana hammock actually holds bananas.
After his visit, the Virgin Islands are considering changing their name.
Even in an oxygen bar, he’s a breath of fresh air.
He knows words that rhyme with orange.
He is, the Most Interesting Man in the World.
MUSIC: Dos Equis theme
WILL VO: This summer, pick up cans of crisp, cold Dos Equis, and bring them along, wherever adventure takes you.
SFX: (CAN OPEN)
LEGAL VO: Enjoy Dos Equis responsibly. Imported by Cervezas Mexicanas, White Plains, New York. Copyright 2017.
MIM VO: Stay thirsty, mis amigos.
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