We created a simple mobile experience powered by Watson. First, we mapped the minds of the world's greatest geniuses and broke them down into personalities. Next we fed in data about our individual clients from their public and social profile on the internet. Watson crunched the data to match and reveal the three genius profiles each client was made of. The geniuses were rendered in a single line animation to further drive the point of making AI simple and easy. An simple pencil analog design to represent the next breakthrough technology in marketing.

From data gathering and creating thousands of data points we were able to get a well-rounded genome of the Genius makeup of people. The inputting of data both physical articles and social profile gathering were exhaustive and thorough to get a genuine match. This lead to a deeper breakdown of insights that clients could leverage if they placed the consumer at the center of this experience. After all, data drives everything now. In this case, even the animation.

We received five invitations to pitches from internal and external clients. Havas was seen as the go-to agency for creating AI based solutions and the next generation of consumer insights and knowledge creation.

The mapping of the great minds of the past from all fields of culture, philosophy, arts, science, math, politics, business and music has never been done before. Breaking them down into their Genius Genome profile was something that was accomplished through the over 60+ personality variants through Watson's API's. Everything was done with AI.

We collected hundreds and hundreds of articles and subjects related to all the geniuses of the world available in public domains. Watson then dug into the data and gleaned info that was relevant to our need. We then broke the data down into top traits and personality profiles that were rendered into simple percentages. Users were able to get a topline of their matches or delve deeper into more intricate data of their genius genome. They found out who they were alike and what made them similar or different. Ex. Sometimes they scored higher than Einstein in some fields. This made them feel unique and special.

Brick and mortar marketing changed forever with the digital age. The rules of engagement had to be rewritten. Now Artificial Intelligence is the next revolution marketers have to contend with. They needed to know how it works and align with a partner who can help them. Havas wanted to use is cognitive learning expertise to tap into the need and get invited to business pitches. We had to create a personalized pitch with internal resources.