We were urgently looking for 8 experienced online specialists. But how to find excellent job candidates in a booming online business world, where agencies use every trick in the book to lure the rare Web2.0 birds?

We interviewed about 50 candidates in Second Life and received another 50 applications. In one month we found our 8 specialists.

We set up our entire recruitment campaign in Second Life. To attract media attention we claimed 2 firstevers:- The first casting & photo session on Second Life. For the picture in our recruitment ad we selected 8 avatars and paid them in Linden dollars.- The first 'real life' job interviews on a tropical beach in Second Life. All candidates received a T-shirt for their avatarOur press release and YouTube movie were caught up by TV, radio, newspapers, magazines, blogs and online forums We were even on the evening news of the biggest Belgian TV channel.